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Privacy Policy

Wordsmith: Learn English

Last Updated: October 16, 2026

Introduction

Welcome to Wordsmith. This Privacy Policy explains how One Bright Studio ("we", "us", or "our") collects, uses, and shares information when you use the Wordsmith mobile application (the "App").

Wordsmith is played by people of all ages, including children, and we have designed it to collect as little as possible. There are no accounts and no sign-in. We never ask for an email address, phone number, or other contact details.

Information We Collect

1. Information You Provide

  • Support Requests: If you contact us by email or through our website, we collect the information you include in your message.

2. Player Profiles and Progress (On Your Device and in Your iCloud)

  • Player Profiles: Each player's name (or nickname), picture choice, age band (for example 5–7 or 8–10), and companion's name are saved on your device. They are used only to personalise the game and choose a starting level.
  • Progress: Stars, words in the Word Book, Daily Word results, streaks, daily goals and settings are saved on your device.
  • iCloud Sync: If you are signed in to iCloud, profiles and progress are also stored in your private iCloud key-value storage so they sync between your devices. This data is held by Apple in your iCloud account; we cannot access it.
  • Reminders: Daily reminders are local notifications scheduled on your device. No notification data is sent to us.
  • Speech: Words are spoken with Apple's on-device text-to-speech. The App does not use the microphone.

3. Analytics (Google Firebase Analytics)

We use Firebase Analytics to understand how the App is played so we can improve levels and difficulty. Events include levels started, finished or failed, hints used, Daily Word results, placement-test results, the age band chosen when a player is created, and purchase and ad events. Events never include player names or any text typed into the App.

Firebase also receives an app-instance identifier, device model, operating system and app version, and an approximate location (country or region) derived from the IP address. Collection of the advertising identifier is turned off.

4. Advertising (Google AdMob)

Players who have not bought Remove Ads see banner ads, ads between levels, and optional rewarded ads (for example, to get an extra heart). To protect younger players:

  • Every ad request is marked as directed to children (child-directed treatment), for all players.
  • Ads are non-personalised and limited to content rated suitable for general audiences.
  • The App does not ask for permission to track you (App Tracking Transparency), so the advertising identifier (IDFA) is never available to the App or to Google.

To serve these ads and measure them (for example, counting impressions and preventing fraud), Google may process your IP address and the approximate location derived from it, device and app information, and ad interaction data.

5. Purchases

The optional Remove Ads purchase is handled by Apple through the App Store. We never see your payment details. The App checks with Apple whether the purchase has been made.

6. Information We Do NOT Collect

  • We do not receive player names, pictures, or Word Books; they stay on your device and in your iCloud.
  • We do not collect email addresses, phone numbers, or account details (unless you contact us).
  • We do not collect precise location.
  • We do not access your contacts, camera, microphone, or photo library.
  • We do not track you across other companies' apps or websites, and we do not sell personal information.

Children's Privacy

Wordsmith is suitable for ages 5 and up and is played by children. We do not knowingly collect personal information from children. Player names and ages never leave the device and the player's iCloud account, analytics events carry no names, and all advertising is child-directed and non-personalised.

While any player on the device is under 14, a grown-up check (typing a number written in words) is required before purchases, restoring purchases, opening links outside the App, or sharing results.

If you believe a child has sent us personal information, for example in a support email, please contact us and we will delete it.

How We Use Information

  • Game Functionality: To save and sync players, progress and settings, and to schedule the reminders you ask for.
  • Funding the App: To show child-directed, non-personalised ads to players who have not bought Remove Ads.
  • Product Improvement: To understand which levels are too hard or too easy and improve the game.
  • Support: To respond to your questions and feedback.

Third-Party Services

Wordsmith uses the following services, which process data under their own privacy policies:

  • Apple (App Store, iCloud, text-to-speech): Apple Privacy Policy
  • Google Firebase Analytics: Privacy and Security in Firebase
  • Google AdMob: Google Privacy Policy and How Google uses information from sites or apps that use its services

We do not sell, rent, or trade personal information. We may disclose information where required by law or to protect the safety and integrity of the App and its players.

Data Storage and Security

  • Player profiles and progress are stored on your device and, if enabled, in your iCloud account.
  • Analytics and advertising data is processed on Google's servers.
  • Data in transit is protected using HTTPS/TLS encryption.

Your Rights and Choices

  • Remove Ads: One purchase removes all ads for every player on the device.
  • Reminders: Turn reminders on or off in the App's Settings or in iOS Settings → Notifications.
  • Edit or Delete Players: Change a player's details, reset their progress, or delete them in the App's Settings.
  • Delete the App: Removes local data from your device. iCloud data can be managed in iOS Settings → [your name] → iCloud.
  • Analytics Data: Contact us to request access or deletion. Because Wordsmith has no accounts, we may need information from your device to find this data.

Data Retention

  • Profiles and Progress: Kept on your device and in iCloud until you delete them.
  • Analytics Data: Retained for no longer than 14 months at the user level, then kept only in aggregated form.
  • Advertising Data: Retained by Google according to its own policies.
  • Support Communications: Retained as needed to handle your request.

International Data Transfers

Apple and Google may process data on servers outside your country, including in the United States. These providers use safeguards such as standard contractual clauses where required by law.

Jurisdiction-Specific Rights

For European Economic Area and UK Residents (GDPR/UK GDPR)

We process analytics data on the basis of our legitimate interest in running and improving the App, and we follow the UK Age Appropriate Design Code by keeping data collection minimal and ads non-personalised. You may have rights of access, rectification, erasure, restriction, portability, and objection, and the right to complain to your local data protection authority (in the UK, the ICO).

For United States Residents (COPPA, CCPA/CPRA)

We do not knowingly collect personal information from children under 13 as defined by COPPA; ad requests are child-directed and the advertising identifier is not used. California residents have the right to know, access, correct, and delete personal information. We do not sell or share personal information for cross-context behavioural advertising, and we will not discriminate against you for exercising these rights.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post updates on this page and revise the "Last Updated" date.

Contact Us

If you have questions or requests related to this Privacy Policy, contact us:

  • Email: support@onebrightstudio.com
  • Website: https://onebrightstudio.com
  • Contact Form: onebrightstudio.com/#contact

We aim to respond within 30 days.

Thank you for playing Wordsmith and trusting One Bright Studio.

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